一般英语商业书信的构成可分为:
1。必需部分,即在一般情况下不可缺少的部分,包括
(一)信头(Letter Head)
(二)封内地址(Inside Addres$)
(三)称呼(Salutation or Greeting)
(四)信的正文(Body Of the letter)
(五)结束礼词(Complimentary C10Se)
(六)签名(Signature)
2。根据实际需要而增加的部分,包括
(a)附件(EnclOsurg),简写Ericl.或Enc.
(b)再启(Postscript),简写P.S.
(c)经办人姓名(Pamcular Addres$Or AttentiOn Line)
(d)事由(Subject Heading Or Cap“On)‘
(e)查号或参考编号(Reference NIlillber)
(f)抄送(Carbon C99y NotatlOn),简写c.c.
书信样例
┌───────────────────────────┐
│(一)THEEASTERN SEABOARD C01(PORA丁ION ????????│
│ 350 Park Avenue???????????????????│
│ New York,New York 10017 ??????????????│
│ Telephone(No.)225—2780 (6)Your Reference: ????│
│ Cable AddteSS2“EAS丁SEA’’ Our Reference:3456???│
│ Telex Cdl No.222711(RCA)??????????????│
│ April 12,1978 ???????????????????│
└───────────────────────────┘
┌───────────────────────────────┐
│ (二) Kanto Mercantile Corporation??????????????│
│ 2-1, NihonbasM 3-chome, Chuo-ku???????????????│
│ Tokyo I01??????????????????????????│
│ JAPAN????????????????????????????│
│ (c) Attention: Mr. Maki Abe, Export Manager?????????│
│(三) Gentlemen: ???????????????????????│
│ (d) Re: U.S. Products’ New Price List????????????│
│(四) Enclosed is a new Price list of U.S, Products, Inc.???│
│ indicating a full range of their products. ?????????│
│ We can quote on all cfi the%e items, except a few items???│
│ that are shipped from Europe or Australia. If you are????│
│ interested ha receiving CIF?quotations on any of these???│
│ items, please let us know and we shall be glad to send ???│
│ them to you.?? ??????????????????????│
│ We await good news from you. ????????????????│
│ (五) Very truly yours, ???????????????????│
│ THE EASTERN SEABOARD CORP, ?????????????????│
│ (六) (Signature) ??????????????????????│
│ James Parrington ??????????????????????│
│ Vice President ???????????????????????│
│(a) End. Price List ?????????????????????│
│(0 cc: Mr. John Hayward, San Francisco ??????????? │
└───────────────────────────────┘
二、英语商业信的格式
缮打英语商业信较通行的有以下几种格式:
1.缩行式(1ndented styl6)
2,平头式(Block style)
3,混合式(Semiblock Style with indented paragraphs)
现分别举例说明于下:
┌────────────────────────────────┐
│ China National Light Industrial Products?? ?? ? ?????│
│ Import & Export Corporation ???? ?????????????│
│ 82 Tung An Men Street ??????? ?????????????│
│ Beijing, China. ???????? ???????????????│
│ Our ref. No. January 30, 1978? ??????? ????????│
│ Your ref. No.??????? ? ????????????????│
│ The Pakistan Trading Company,???? ???????????? │
│ 15, Broad Street,?? ???? ????????????????│
│ Karachi, Pakistan.?? ?? ????????????????? │
│Dear Sirs,?? ??????? ?????????????????│
│ Chinese Light Industrial Products ?? ????????????│
│ We thank you for your letter of January 10 and shall be ? ??│
│glad to enter into business relations with your firm.? ????│
│ As you know, it is our policy to trade with~ the people of? ?│
│all countries on the basis of equality and mutual benefit.???│
│We believe we shall be able, by joint efforts, to promote? ??│
│friend-ship as well as business.??? ?????????? ??│
│ We are sending you 5 pamphlets and a price-list covering? ??│
│our exports. Please advise what articles you are interested in?│
│at present.???????????????????????? ??│
│ Your early reply will be highly appreciated. ?????? ?? │
│ Yours faithfully,????????????????????? ? │
│ CHINA NATIONAL LIGHT INDUSTRIAL ????????????? ??│
│ PRODUCTS IMPORT & EXPORT CORP.?????????????? ??│
│ (Signature) ??????????????????????? ??│
│Encl. As stated. ????????????????????? ??│
└────────────────────────────────┘
┌───────────────────────────────┐
│ El Mar Trading Company ???????????????????│
│ 12 Main Street ???????????????????????│
│ Fresno ???????????????????????????│
│Our ref. KMP/DE California, U.S.A.??????????????│
│Your ref. Tel: 3--2345678 ??????????????????│
│Date: 20 January I9... Cable Address: ELMAR FRESNO??????│
│ China National Cereals, Oils and Foodstuff ?????????│
│ Import & Export Corporation?????????????????│
│ 82 Tung An Men Street????????????????????│
│ Beijing???????????????????????????│
│ People’s Republic of China ?????????????????│
│Gentlemen:??????????????????????????│
│Re Chinese Fruits & Nuts???????????????????│
│We have made inquiry to the Liaison Office of the People’s??│
│Republic of China in Washington, D. C. and they have asked??│
│that we contact your office for the supply of the above com-?│
│modity. ???????????????????????????│
│We are importers, packers, and exporters of all types of dried│
│fruits and nuts. We have been in this line for almost fifty ?│
│ years and sell both bulk packs and consumer packs here in the│
│ United States and abroad. We enclose a list showing our???│
│ business activities. ????????????????????│
└───────────────────────────────┘
┌────────────────────────────────┐
│We are interested to discuss with your representative the tyoes │
│of dried fruits and nuts which you have available for export??│
│to the U. S. In this regard, we would like to visit the Guang-?│
│zhou Trade Fair. I would be the only representative from our??│
│firm who would travel to the Fair.???????????????│
│From the information we have been able to gather, I believe ??│
│that we could do a large import business in Chinese fruits and?│
│nuts, for both bulk and consumer package trade.? ???????│
│Kindly let us hear from you concerning the possibility of our ?│
│attending the Trade Fair. For information concerning our firm,?│
│you may contact the U.S. Department of Agriculture, the ????│
│California Dried Fruit Association or the Fresno Chamber of? ?│
│Commerce. They are well acquainted with our firm. ???????│
│Yours sincerely ????????????????????????│
│EL MAR TRADING- COMPANY ????????????????????│
│ (Signature) ????????????????????????? │
│Encl. as stated ????????????????????????│
└────────────────────────────────┘
┌──────────────────────────────────┐
│ ~ M, D. Ewart & Co., Ltd.,? ???????????????????│
│ 36 Tower Street,???? ?????????????????????│
│ Toronto 4, Canada. ????????????????????????│
│ August 22, 19...? ????????????????????????│
│Our Ref. No. SWE/II9????????????????????????│
│Your Ref. No. M. 306/0038 ?????????????????????│
│China National Metals & Minerals??????????????????│
│ Import & Export Corporation, ???????????????????│
│P. O. Box No. 65,?? ???????????????????????│
│Beijing,??????????????????????????????│
│People’s Republic of China. ????????????????????│
│Dear Sirs,//????????????????????????????│
│ Re: Heating Supplies ???????????????????????│
│ We are wholesale distributors of plumbing and heating sup- ????│
│plies and are interested in the products you show in the China???│
│Foreign Trade No. 2 of 1976.????????????????????│
│ We would like to hear from you with reference to import- ?????│
│~ng merchandise from China. If we can work together to our?????│
│mutual benefit, arrangements can be made for one of our rep-????│
│resentatives to make the trip to China and contact your office???│
│in person.?????????????????????????????│
│ We are herewith enclosing our latest catalogue showing the ????│
│items we carry at the present time. ????????????????│
│ Please let us know whether you can manufacture items as??????│
│per Canadian patterns.???????????????????????│
│ Kindly send us your complete catalogue and price list quot-????│
│ing the best discount for quantity buying.?????????????│
│ Thanking you for your kind attention to this matter and??????│
│trusting to hear from you in the near future, we are, ???????│
│ Yours truly, ???????????????????????????│
│ M. D. Ewart & Co,, Ltd.??????????????????????│
│ (Signature)????????????????????????????│
│ H. Smith?????????????????????????? ???│
│ Manager??????????????????????????????│
│Encl. as stated.??????????????????????????│
└──────────────────────────────────┘
┌───────────────────────────────────┐
│February 1, 19__???????????????????????????│
│Mr. James Brown ???????????????????????????│
│234 North Avenue???????????????????????????│
│Smithville, Illinois 60041??????????????????????│
│Dear Mr. Brown, ???????????????????????????│
│Your report on the planning session held by the Board of Directors of │
│Jones and Jones is an excellent summary and brings to us most ????│
│encouraging news. ??????????????????????????│
│We have decided to postpone the making of any specific offer for???│
│another month. Thank you for making available to us the information we│
│needed. ???????????????????????????????│
│Early in March we will contact you for additional information and ??│
│instructions. ????????????????????????????│
│Sincerely yours,???????????????????????????│
│E.H. Anderson?????????????????????????? ??│
│Controller ????????????????????????????? │
└───────────────────────────────────┘
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